The main objective behind the University of Iowa master plan was simple: to establish an environmental ethic. The purpose of the study was to devise a strategy for improving the urban forest of the campus. The study serves as a tool and "living" document that stresses to provide more than a collection of trees. The findings and recommendations of the study are intended to be utilized in campus development and management for the purposes of preserving, reinforcing, and restoring woodland and natural assets of the campus, encouraging plant and animal diversity, providing recreational and scenic opportunities for students and university staff, and enhancing educational opportunities.