Jeffrey L. Bruce & Company Firm Philosophy

 

As one of the few practices that offers full-service research and applied knowledge for green buildings, we ask forward-looking questions that help our clients today. We ask new questions that elevate projects to the “next stage” of green design that moves from simply conserving natural resources to restoring water, air and the land.

In the coming decades, our work anticipates three emerging technologies; nanotechnology, genetic engineering and sustainability as one day converging in the construction industry to create new advanced composite living building materials and systems.

These materials will not just incorporate living ecologies as surface applications, but function as restorative systems for air, water and neighborhoods. Supporting this idea of “living architecture,” we investigate building materials that will harness and incorporate the self-healing efficiencies of natural systems.

We ask how advances in living building materials will not just be confined to buildings, but can extend into the landscape as contributors to environmental and human well-being. We use applied research and technology to healing function as “green machines” that will contribute to restoration of urban ecological balance through improved air quality, stormwater management, energy conservation, bio-diverse habitat and remediation of pollutants—all essential for a healthy life in America’s metropolitan cities, suburbs, and rural areas.

For more information on how we apply new thinking to current projects and how we can help you think about the future, visit our research areas, projects, and stories of success.